This is one of my favorite quotes from Jim Collins’ books. He is talking about business. I’m talking about life.

One of my friends and I talked about this a bit recently. He is between jobs and trying to figure out the right next step. One step would involve going back to school to get an advanced degree in a discipline that he says he “could get excited about.”

But he’s got something else that burns within him already – music. My question to him was

“are you settling for good, when you should be shooting for great?”

Damn it’s hard to be a good guy (or gal) and try to make a living as a musician (artist, writer – fill in your own creative passion here).

Over my career, I made a lot of choices that led to more money, more resume clout, and more bragging rights. But none of those choices led me closer to my passions.

A lot of those moves led me to jobs where I was good – even really good – but never great.

Like Collins, I believe passion is one key ingredient that enables us to achieve greatness. Sure, we have to be skilled, work hard, etc., but without passion we’re just posers, faking our way through life. I realize that may sound a bit harsh.

I cannot tell my friend what he is passionate about. Nor can I tell him how to feed a family while working towards his passions. That’s the struggle for most of us creative types – finding that balance of moving in the right direction and taking care of our responsibilities at the same time.

I don’t really have the answers to this. Just a hypothesis. And I’m still trying to prove that myself. It’s really a lifelong experiment.

Without encouraging you to take harmful risks, allow me to suggest that shooting for great, while likely involving some risk and surely some challenges, is worth it.

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