This is one of my favorite quotes from Jim Collins’ books. He is talking about business. I’m talking about life.

One of my friends and I talked about this a bit recently. He is between jobs and trying to figure out the right next step. One step would involve going back to school to get an advanced degree in a discipline that he says he “could get excited about.”

But he’s got something else that burns within him already – music. My question to him was

“are you settling for good, when you should be shooting for great?”

Damn it’s hard to be a good guy (or gal) and try to make a living as a musician (artist, writer – fill in your own creative passion here).

Over my career, I made a lot of choices that led to more money, more resume clout, and more bragging rights. But none of those choices led me closer to my passions.

A lot of those moves led me to jobs where I was good – even really good – but never great.

Like Collins, I believe passion is one key ingredient that enables us to achieve greatness. Sure, we have to be skilled, work hard, etc., but without passion we’re just posers, faking our way through life. I realize that may sound a bit harsh.

I cannot tell my friend what he is passionate about. Nor can I tell him how to feed a family while working towards his passions. That’s the struggle for most of us creative types – finding that balance of moving in the right direction and taking care of our responsibilities at the same time.

I don’t really have the answers to this. Just a hypothesis. And I’m still trying to prove that myself. It’s really a lifelong experiment.

Without encouraging you to take harmful risks, allow me to suggest that shooting for great, while likely involving some risk and surely some challenges, is worth it.

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At a Christmas party this weekend, I had the pleasure to talk with a writer (non-fiction) who was making the final edits on a book that will be coming out in 2007. It was an excellent discussion and I was very interested in the topic as well. The author was extremely humble about his expertise and the success of landing the publishing deal.

I’m not going to mention the author nor the topic because of a unique dilemma the author is facing.

He’s a tenure track professor.

It turns out that maybe 90 percent of this Ph.D’s day-to-day job responsibilities revolve around research that is unrelated to the topic of his book. To be clear, the book IS related to his area of expertise, but a different, niche facet.

He faces an interesting problem – to keep his head down, get tenure, and THEN work on trying to gain more exposure for the ideas in his book, or to say, “look, this is my passion, I’ve got to go after it!” and risk potentially negative consequences at his workplace – the consequences of a faculty and board who may not see the true value of this published work.

I know, I’m being a bit vague here. I don’t want to compromise his situation.

What would you do? Risk potentially losing tenure by trying to share with the world concepts that could impact lives, sharing concepts you are most passionate about? Or would you “play it safe,” not heavily promote your work, and hope for a clean path to the magic land of tenure?

I told him to tell the world about his book, to secure speaking spots at relevant conferences, and start following his passions – now.

Are you “playing it safe” in your own life?

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I’m happy to say that I’ve finally got this ready for you and I hope you enjoy it.

Play or Download MustardCast #2
Play MustardCast #2, interview with Charlotte Otter, in iTunes

Download the .mp3 file of MustardCast #2, interview with Charlotte Otter (16.4mb)

This is a 18-minute discussion with Charlotte Otter, a wonderful writer you can visit at Charlotte’s Web.

Here are the questions we discussed:

• What would be your dream writing gig?
• Are you going after that?
• Do you have a plan to make that happen?
• You’re a mom of 3 and wife of a busy husband – how do you do it?
• Is blogging helpful to writers or should they stick to their “serious” writing?
• What do you need as a creative person from your spouse to help you go after your dreams?
• What discourages you the most?
• You’ve done corporate, done journalism – how have you handled the adjustment to staying home with the kids? Discuss that decision and any struggles.

Charlotte also shared some tips and a short story:

• Recommended Books by Julia Cameron, The Artist’s Way, and The Right to Write.
• How to Exit Gracefully from a Hammock by Charlotte Otter. (112 Kb PDF)

Update: Added link to Charlotte’s short story.

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